UMI

Complaints

If something went wrong with Umiko, we want to hear it and put it right. Here is how to complain, who answers, and how long it takes.

Last updated: 10 November 2026

What you can complain about

  • Something Umiko said or showed that it should not have.
  • A worry about your child's safety or privacy.
  • How your data, your child's or a grandparent's, is kept or used.
  • A request to see, correct or delete data that was not handled.
  • A message you did not want, on WhatsApp or anywhere else.
  • A problem with your account, a discount code or, later, a payment.

How to complain

  1. Write to us using the details below.
  2. Tell us the number or email you signed up with, what happened, and when. A screenshot helps.
  3. Please do not send passwords, OTPs, bank details or photos of your child.

What happens next

  • Within 48 hours we tell you we have your complaint and give you a reference.
  • Within 15 days we give you our answer and what we have done.
  • A safety worry about a child is looked at first, before anything else.
  • If we need longer, we tell you why and when to expect the answer.

Who answers

Our grievance officer is Aditya Saroha, at ADX Studios. A person reads and answers every complaint. Umiko the AI does not.

If you are not satisfied

  • Tell us, and someone who did not handle it the first time will look again.
  • For a complaint about personal data, you may go to the Data Protection Board of India.
  • For a consumer complaint, you may use the National Consumer Helpline (1915) or a consumer commission.

You will not be treated worse for complaining

Making a complaint never affects your account or what your child can do in Umiko. How we handle your details while we look into it is in the Privacy Policy.